I will not go into great detail here but a client, who shall remain nameless, who did not like the fact that “I asked for the order” — told me straight up that I may be that bold in Latin radio but not in General Market radio. Whaaaat?
Suffice it to say, I was in shock.
First, that I’m getting called out on doing my job, that this person likely deals with hundreds of people who ask for an order. Am I to assume that Latinos have no business asking for anything? that we are to take what is left and to take it with a smile? Second, to add to my shock, I almost laughed in this person’s face for a number of reasons: What state do we live in? How many Latinos live in the great state of California? Uuuuummmm, the likelihood of another Latino asking this person for an order is almost a given. Was it because I wasn’t a man? What? So much racism and sexism exists to this day in my business that I would be sick every day of the week if I let it get to me. It just amazes me that people THINK that they can get away with this type of attitude and behavior in business and expect to be applauded for it — well not by this woman, not today.
I decided to completely take the high road and thank this person for letting me know how they prefer to do business. No ‘vete mucho a la ch#$%^&*’ or ‘middle finger up attitude’ when I responded. And, NO, I did NOT apologize for asking for the order either.
What did I get in return?
A nice note telling me not to take offense and this person laid out in detail how they prefer to do business. All that needs to be said. While, again, I did not apologize for doing my job, a simple, ‘no te apures/no worries’ response was all I needed to do. One should always try to respond, as intelligently as possible, to crazy stuff like this. But I love knowing that, sometimes, Inner Chingona helps me handle it in a smooth, diplomatic way and saves me from throwing chingazos when there was no need to do so … not this time anyway LOL.