It seems as if the world is spinning so wildly that it’s about of fall off of its axis. So much natural disaster, so much negativity, so much political strife, so much racism. Makes you wonder what will be the final straw.
Twenty-four hours ago felt like the last straw for me. When I first heard of the gunman mowing down people at a music festival in Las Vegas. I was stunned to see the chaos, to hear bullet after bullet, to feel the panic in the air. As I watched the news channels today, I was sick to hear that this man had arrived to Vegas with an arsenal of fire power designed to maim and kill innocent people. I’ve also watched the news pundits try to analyze the ‘why?’ someone would do this. I finally had to turn the TV off, it was so hard to watch it all.
A short while ago, I started thinking about it again. This time, I thought of all of my friends who work within my industry, those of us who plan events, those of us who get excited when we get to plan really big events, those of us who get the rush, not by watching the stage, but by watching people truly enjoy the experience that we have had a hand in creating.
When I am planning an event, I put myself into the shoes of the person who will come to my event. What will they wear? How excited will they be as they get ready for the dance/concert/event? Who will be coming with them? Their mother, who loves this or that artist, or will it be their significant other to take in the experience of seeing their idol live, or that little one who is beyond excited to see one of their favorite characters with parents spending the show with their eyes fixated on the joy in their child’s eyes.
I have worked in Country Radio and remember the day that my client told me about the very first Route 91 Festival, how the lineup was going to knock me out once released, how the listeners would be super hyped and that it would make history as one of the premier Country events. This was four years ago. Dicho y hecho, this is exactly what it turned out to be.
When planning an event, it’s customary to make Plan A, Plan B, Plan C to cover yourself from any type of situation: rain, snow. extreme heat/cold, wind, a competing event, when there’s a huge sporting event like futbol and you know that it will affect attendance. What sickens me is that HOW do you prepare for some desquisiado deranged person who is on a mission to destroy? Just getting your hands around it requires much effort. Events are not meant or made to harm or destroy.
It’s all about bringing fun to people’s’ lives, helping them to escape their reality, to bring people together, to make memories, to give them an unforgettable experience. That’s why I do it. That’s why I’ve done it for the majority of my life. I just do not know how to factor in someone trying to reverse all of the positive energy that I put into planning an event, how do you stop a rain of bullets? how do you stop a person from taking that very sick step into the dark side that will never end well?
That is the one question that I have no answer for. All I know is that I will continue to plan events just as I always have…to bring people together through music, fun, and entertainment. Not important to some, but super important to me. Especially as I have seen with my own eyes how cool it is when people ‘get it’, when they are having the blast that I hoped that they would have when I put myself into their shoes.
Prayers to all those affected by this senseless tragedy. Those who perished. Those who were shot. Those who planned this event. All of their lives have been changed forever in one night. All of our lives have been changed too.